In a world where wellness often takes a backseat to busy schedules, BMF The Aesthetics People (formerly Bella Marie France) and Svenson, the global leader in trichology, are setting out to change the conversation. Together, they proudly unveil their new campaign, “Still Me With More” — a call to embrace self-care as an essential, everyday act of strength rather than a luxury.
A Movement for Holistic Self-Care
“Still Me With More” was created with modern Malaysians in mind — individuals juggling work, family, and social pressures while striving to stay grounded. More than just a beauty campaign, it is a reminder that true confidence radiates when beauty, wellness, and inner balance come together.
A Thoughtful Launch at Intermark Mall
Held in conjunction with World Mental Health Day, the launch event at Intermark Mall brought together a dynamic panel for an intimate fireside chat, including:
- Prof. Dr. Azmawaty, Senior Lecturer in Educational Psychology and licensed counselor
- Ezzanie Jasny, actress and BMF Ambassador (since June 2025)
- Dato Fazley Yaakob, celebrity chef, entrepreneur, and Svenson Ambassador (since October 2024)
Together, they unpacked pressing topics such as managing everyday pressures, breaking wellness stigmas, and embracing the “Reset, Recharge, Recover” philosophy for a healthier, Balanced and happier life.
Conversations That Matter
The fireside chat opened with a powerful reminder — that mental wellness and beauty are deeply connected. According to recent data, about 4.6% of Malaysians aged 15 and above are currently facing depression, nearly double the rate recorded in 2019.
In her opening remarks, Kim of BMF The Aesthetics People, emphasized:
“Mental health is so important because without that confidence from within, it’s hard to truly see your own value. While we may be in the beauty and wellness industry, no facial or treatment can replace the self-belief that comes from within.”
Panelist Prof. Dr. Azmawaty shared that while awareness about mental health in Malaysia is improving, stigma still lingers. She encouraged more empathy, open conversations, and small daily practices — such as mindfulness, setting boundaries, and taking time to rest — to maintain wellbeing.
Meanwhile, Ezzanie Jasny reflected on the pressures of public life, noting that self-care helps her stay authentic and confident in her own skin. “Today, beauty isn’t about perfection,” she shared. “It’s about feeling comfortable and confident in who you are.”
For Dato Fazley Yaakob, balancing roles as a chef, entrepreneur, and father can be demanding, but he manages stress through Muay Thai, music, and Svenson’s 8-in-1 Stress Relief Therapy. He reminded the audience that “mental wellness isn’t weakness — it’s a lifelong journey of balance and self-improvement.”
Ambassadors Living the Philosophy
Both brand ambassadors reflect the campaign’s ethos by seamlessly blending their professional and personal lives with mindful self-care:
- Ezzanie Jasny credits BMF’s CFU Face Treatment for keeping her skin luminous despite long shooting days.
- Dato Fazley Yaakob, a father, chef, and Muay Thai enthusiast, stays balanced with Svenson’s 8-in-1 Stress Relief Therapy to complement his active lifestyle.
About BMF & Svenson
With more than 40 years in Malaysia, BMF has become a trusted name in aesthetics, skin, slimming, and wellness, offering personalised care powered by advanced technology.
Established in 1956, Svenson has shaped the global trichology landscape for over 60 years, pioneering cutting-edge hair and scalp solutions.
Together, BMF x Svenson redefine top-to-toe care, uniting beauty, wellness, and innovation under one roof.
The Exclusive Self-Care Edit
As part of the campaign, BMF x Svenson introduce an 8-week Self-Care Edit programme featuring signature treatments designed to help clients Reset, Recharge, and Recover. From indulgent skin and body therapies to restorative hair and scalp care, the series underscores their belief that wellness is not indulgence — it’s empowerment.
Through “Still Me With More”, BMF x Svenson affirm their mission: to inspire Malaysians to care deeply for themselves, inside and out — proving that when inner peace meets outer beauty, we can all be Still Me, With More.
