Today, in Paris, James Dyson revealed an entirely new way to clean your teeth. The Dyson CameraJet™ is the only toothbrush with a camera powered by Gap Optical Targeting™ to identify gaps between teeth and precision-floss while you brush. An integrated 100k pixel macro lens camera powered by machine learning detects, tracks and predicts gaps between teeth in real time, triggering a precision jet burst of mouthrinse exactly where it is needed.
It is the result of six years of research, development and engineering, challenging every aspect of conventional oral care. While others cannot find the gaps between teeth, CameraJet™ can. While conventional sonic toothbrush bristles can stall against the tooth surface, Dyson’s variable sonic oscillation is engineered to keep bristles moving. While traditional needle-type jets can puncture through plaque, Dyson’s conical jet is designed to remove more plaque while being gentler on gums and enamel.
“Flossing is an awkward and time-consuming chore. Few of us do it even though we know we should. Dyson engineers and scientists have spent well over a decade understanding oral care regimes and how nasties build up in the mouth. Our research has shown that people consistently miss the areas where plaque forms: the gaps between teeth.
We wanted to solve three fundamental problems: how to see those gaps, remove plaque, how to improve cleaning performance while brushing. By combining a camera, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity and WiFi, Dyson CameraJet™ introduces an entirely new way to keep your mouth healthy,” said James Dyson, Founder and Chief Engineer.
For decades, oral care routines have relied on multiple separate steps: brushing, flossing and mouth-washing. Yet very few people do what dentists recommend, twice a day, every day. 9 in 10 people do not floss as regularly as they should and, on average, people spend just 45 seconds brushing which is well below the two-minute guideline.
Most consistently miss the interdental spaces, the gaps between teeth, where the problems start and plaque first forms then hardens. Left behind over time, plaque can contribute to everyday oral health problems, from bad breath and tartar to gum irritation and tooth decay, making the missed spaces between teeth one of the most important areas to target.
According to the World Health Organization’s 2025 Global Oral Health Status Report, nearly 3.7bn people are estimated to be affected by oral diseases globally. Poor oral health is also increasingly recognised as being linked to wider health conditions, including heart disease and Alzheimer’s disease.
The device utilizes a 100k pixel macro lens camera powered by Dyson’s Gap Optical Targeting™ AI algorithm to track and clean gaps between teeth in real time. Its conical jet sprays a broad, lower-pressure pattern that effectively sweeps away sticky plaque while remaining gentle on gums and enamel.
The Dyson CameraJet™ features a compact 12.5ml anti-gravity tank utilizing a diaphragm pump and pressure chamber to deliver uninterrupted mouthrinse jets in any orientation. Additionally, the device includes a dedicated docking station that refills the toothbrush in three seconds and charges it between uses.
The Dyson CameraJet™ dental system features an integrated macro camera, dual-bristle contour brush heads with RFID tracking, and variable sonic oscillation designed to remove more plaque in hard-to-reach areas. Supported by a proprietary non-foaming toothpaste and the MyDyson™ app for real-time live viewing, the system aims to optimize precision cleaning while maintaining user privacy
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