Sourced from Grasse, formulated in Malaysia, priced at RM149 — and built on a single belief: nobody is nobody.
NBDY, a new Malaysian premium self-care brand, today launched Nobody Volume 1, a debut collection of six Extrait de Parfum fragrances. The collection was unveiled at Hextar Tower and is priced at RM149 per 50ml bottle, with a members-only price of RM129. All six fragrances are available now at nbdy.world.
Nobody Volume 1 launches in the Extrait de Parfum tier — the highest concentration in modern perfumery — at an accessible price point. Premium raw ingredients were imported, including from Grasse, the historical perfume capital of southern France. Each fragrance was then formulated and tested in Malaysia, taking into account tropical heat, humidity, and local skin profiles.
The six fragrances in the collection are Carte Blanche, Destino Oscura, Prima Facie, Bhava, Qismet, and Zarya. Each carries a distinct profile across amber, citrus, floral, and woody families, with particular attention paid to the heart phase — the moment a fragrance reveals its full character on warm skin.
NBDY is built on a single belief: nobody is nobody. The brand positions itself as a quiet alternative to the idea that worth is defined by external validation, status, or perfection. Its visual and product language draws from Kintsugi, the Japanese practice of honouring rather than hiding imperfection. Every NBDY design carries one deliberate asymmetry, surrounded by precision.
To make an affordable premium-tier fragrance, NBDY partnered with a local Malaysian co-packer rather than importing finished product, removing the import premium typically carried by international fragrance houses. The brand operates direct-to-consumer.
For those who prefer to live with the fragrances before settling on one, Volume 1 is also offered in three Discovery Sets. The Anthology brings the full collection together in 5ml format. The Protagonist holds the first three of the collection — Carte Blanche, Destino Oscura, and Prima Facie. The Catalyst holds the remaining three — Bhava, Qismet, and Zarya.
Launching alongside the fragrances is a line of merchandise called NBDY Objects — everyday items designed with the same care and intention as the fragrances. The line opens with The Essential Bag (RM79.90), a dual-compartment carry built around a 15-inch laptop and a magnetic closure; the 2-in-1 Umbrella & Tote (RM69.90), with a wind-resistant fibreglass frame and a cover that converts into a tote; and the 2-Way Phone Sling (RM39.90), a hands-free crossbody with two interchangeable straps. The Daily Face Towel (RM19.90) and Essentials Pouch (RM39.90) complete the launch range.
The products can be purchased at https://nbdy.world
