KL International Beauty Week (KLIBW) recently returned from 9–11 October 2026 at Mid Valley Exhibition & Convention Centre (MVEC), Halls 1 & 2 , and brought together more than 120 local and international brands across beauty, fragrance, wellness and men’s grooming for three days of discovery, launches and interactive experiences.
Since its launch in 2022, KLIBW has continued to grow in scale and reach. Its 2025 edition welcomed more than 28,000 public attendees and generated over 264 million in combined social reach , reinforcing the event’s growing role in connecting consumers, creators, brands and the wider beauty industry.
Building on that momentum, KLIBW 2026 expands its focus across skincare, makeup, fragrance, wellness and men’s grooming, reflecting the increasingly diverse ways consumers discover, experience and engage with beauty today.
“When we started KLIBW in 2022, our aim was to build a Malaysian beauty platform where local brands could grow alongside international names and connect with the wider beauty community.
This year, KLIBW has evolved into a BeautyCon—bringing beauty, content, community and commerce together. We introduced a dedicated area for beauty content creators, affiliates and LIVE hosts, featuring Q&A sessions with leading hosts, online-selling insights, beauty founders, makeup demonstrations and more.
We also launched our Personal Shopper and Affiliate Programme, alongside LIVE online selling. Beginning with the 10.10 shopping moment during KLIBW, we want to drive Malaysia’s beauty sales both online and offline—and create opportunities that continue beyond the event.
As an independent platform, we remain committed to helping brands get seen, creators grow and consumers discover and experience more of beauty every year.”
– Lira Jamaluddin, Creative Director, KL International Beauty Week
A BIGGER BEAUTY LANDSCAPE FOR 2026
KLIBW 2026 brings established favourites, emerging names and local and international brands together under one roof, offering visitors a wider spectrum of beauty and personal care to explore.
Beyond shopping, the three-day event featured exclusive launches, product discoveries, interactive brand experiences, affiliate programs, personal shoppers, live 10:10 deals from KLIBW, creator-led content and on-ground activations , turning beauty discovery into a more participatory experience.
This year’s event is also supported by an expanded roster of partners. Dre Coffee joins as Official Beverage Partner, Pos Malaysia as Official Courier Partner, Traveloka as Official Travel Partner and Atome as Official Payment Partner.
As part of its KLIBW involvement, Atome contributed an iPad A16, 256GB valued at RM1,999 for the event’s lucky draw, while Traveloka contributed gift vouchers worth a total of RM10,000 . SILKYGIRL also sponsored the 2026 Makeup Competition , supporting a platform that celebrates makeup artistry and creative talent.
Additional sponsors and partners include By Eggs, CYoung, Thynker, Blanco, Mary Kay, Beaute Library, Curvena and B+ Clinic .
Malaysian skincare brand By Eggs also created a specially curated limited-edition clay mask exclusively for KL International Beauty Week . Known for its playful approach to skincare, the homegrown brand combines high-performance formulations with sensorial textures and mood-boosting scents, bringing its “Playful Luxury, Serious Results” philosophy to KLIBW 2026.
The event was a huge success and is expected to continue for more years to come.
