Malaysian modest fashion powerhouse VARIANTE is redefining contemporary style with the launch of its latest capsule collection, Urban Edit. Designed to merge high-fashion aesthetics with everyday functionality, the collection is a tribute to the versatile, modern woman.

The Urban Edit collection prioritizes comfort without compromising on sophistication. Featuring relaxed silhouettes, premium finishes, and a minimalist touch, each piece is engineered to transition seamlessly from casual daywear to bustling urban activities and travel.

In an exciting creative move, VARIANTE has collaborated with Arif to introduce an exclusive line of bags. This partnership ensures a perfect balance between form and function, offering a complete look for women who lead active, multifaceted lives.

Founded in 2005, VARIANTE has built a reputation for its “contemporary modest” approach. The brand is synonymous with clean cuts, high-quality fabrics, and delicate artisan details—most notably its signature beadwork and embroidery that evoke a timeless feminine aesthetic.

A Vision of Elegance
For Creative Director Leslie Variyan, design is an intuitive process driven by the tactile nature of fashion.
“When I hold a fabric and feel its softness, I can already visualize how it will drape over a woman’s silhouette. Working with designs and garments brings a level of satisfaction that is truly hard to describe,” says Leslie.

Leslie’s impressive pedigree includes serving as the Head Designer at Isetan Kuala Lumpur and a creative stint with the plus-size label Ms. Read. Today, he is a titan in the local ready-to-wear scene, with his designs frequently sought after by royalty, celebrities, and socialites across Malaysia, Singapore, and Brunei.

With six boutiques located in premium spots across Kuala Lumpur, VARIANTE continues to empower women by celebrating confidence and grace through modest fashion.

The Urban Edit collection is now available at all VARIANTE boutiques.