The Embassy of the Republic of Indonesia in Kuala Lumpur has facilitated a strategic partnership between Malaysian retail and distribution platform COLLABSTORE and Indonesian fashion label Roemah Kebaya Vielga, paving the way for the brand’s exclusive entry into the Malaysian market.
The partnership represents a concrete outcome of Experience Indonesia Couture, a fashion diplomacy and business networking event organized by the Indonesian Embassy on 10 March 2026. The event brought together Indonesian designers and brands with Malaysian buyers, retailers, distributors, and industry stakeholders, creating opportunities for commercial collaboration beyond the runway.
Just three months after the event, those connections have translated into tangible business results. Through the partnership, Roemah Kebaya Vielga will now be distributed through COLLABSTORE’s retail network, expanding access for Malaysian consumers to Indonesian fashion products inspired by the rich cultural heritage of the archipelago.
The collaboration demonstrates the growing appeal of Indonesian creative products in regional markets, particularly those that combine traditional craftsmanship with contemporary design. Roemah Kebaya Vielga has built its reputation by reimagining Indonesia’s iconic kebaya and cultural motifs for modern consumers, while preserving the authenticity and values behind the designs.
The Embassy of the Republic of Indonesia played a key role in facilitating the partnership through business matchmaking, market access support, and sustained engagement with both Indonesian and Malaysian stakeholders. The success of the collaboration reflects the Embassy’s broader efforts to ensure that promotional activities generate long-term commercial opportunities for Indonesian businesses.
“Experience Indonesia Couture held last March was designed not only as a platform to showcase Indonesian creativity, but also as a bridge connecting Indonesian brands with international business partners. The exclusive partnership between Roemah Kebaya Vielga and COLLABSTORE demonstrates how creative economy promotion can translate into real market access and business growth,” said Mr. Hendra Purnama Iskandar, Minister Counsellor for Economic Affairs of the Embassy of the Republic of Indonesia in Kuala Lumpur.
Beyond supporting Roemah Kebaya Vielga, the collaboration is expected to open doors for more Indonesian creative economy enterprises seeking to expand into Malaysia. As one of Indonesia’s strongest creative sectors, fashion continues to play an important role in promoting Indonesian culture while generating export opportunities.
The momentum highlighted through the Official Launching of the Exclusive Partnership between COLLABSTORE and Roemah Kebaya Vielga on 15 June 2026 in Kuala Lumpur. The event celebrated not only the brand’s exclusive debut in Malaysia, but also the growing partnership between Indonesia and Malaysia in advancing the creative economy and fostering cross-border business collaboration.
Reflecting the richness of Indonesia’s creative industries beyond fashion, guests were also treated to a curated selection of authentic Indonesian culinary offerings prepared by Betawi Indonesia Cuisine, showcasing the diversity of Indonesian flavors and reinforcing the event’s theme of promoting Indonesian culture through creative economy excellence.
The Roemah Kebaya Vielga–COLLABSTORE exclusive partnership serves as a testament to the power of creative diplomacy, demonstrating how cultural promotion, business networking, and sustained facilitation can create tangible economic opportunities and strengthen bilateral economic ties between Indonesia and Malaysia.
